How do I know whether to use basic, functional packaging or invest money in a stylish design?

This depends on your product, however, you spell it, and it’s market positioning.

If you sell animal feed or cement, for example, then your packaging will be basic – as long because it identifies the product. If you sell food market products, you may need the package to appear smart and sell itself from the shelf. If you’re merchandising a premium product appreciate fragrance or chocolates, then the standard of the packaging style is important in transference a promise to the buyer. Premium way products tend to create bigger profits, therefore any investment you create in packaging can pay off.